The way I see it, every historic Kingdom breakthrough has happened on the heels of a seminal communication breakthrough. And those who leverage and steward the communication breakthroughs become the stewards of the Kingdom breathroughs.

From Roman roads, to common Greek, to printing presses, the pattern is clear. Greater communication means breakthrough time for the church.

Today, we’re standing on the brink of arguably greatest communication breakthrough in history. Something’s gonna break through for the Kingdom, and I believe that those who strategically leverage our new electronic world will help usher in a brave new world for the Church.

What are you doing to use new communication tools to breakthrough in your world?

Do you have someone on your staff whose entire job is to create, implement, and manage your communicaitons and tech? Think Bobby Gruenwald at LifeChurch.
I’m convinced that leading churches will adopt a best practice of the business world – the key position of Chief Communications Officer, or Executive Pastor for Communications. Many already do.

If you have such a staff member, or if you’d like to consider it, you might take a look at this brief overview of job scope, responsibilities, and reporting structures for CCO’s in the Fortune 500.

Profile of a CCO

And for a lighter version of using communication to create a breakthrough, check out Tripp and Tyler’s “Things You Cannot Do While NOT in a Pool.”

Hope it helps stir up good thoughts.

A breakthrough is coming. And I cannot wait to see which of you is a part of it!

Looking Forward,

William

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