The good Book says, “My God will supply your every need.”
Last week, He supplied my need through Brookstone.
I was walking through an airport, connecting flights, and on the phone with a client for the Vanderbloemen Search Group, and my phone’s battery was dying. I know….not so much of a stretch for the imagination.
Problem was, I really needed to finish this particular call, and I had no way to plug the phone in as I made my way to my next flight.
I walked by the Brookstone kiosk, where one of their workers came up to me, and saw me pointing to my phone’s battery indicator. She pointed me to battery extenders. I chose one, thinking it would be a smart purchase for the future. But then she took the box out of my hand, went around back, pulled out another box of the same product and wrote down on paper, “We keep a few of these charged up in the back for people in your situation.”
Sold. To be honest, she could have charged a lot more than she did and I would have bought. And from now on, I’m with Brookstone. They didn’t just anticipate the product I needed, but went the extra step to figure out how and when I would need it. It’s no wonder they made it and The Sharper Image went out of business.
Since then, Brookstone and that employee have gotten in my head. “Does my church think that strategically? Am I anticipating what struggles my visitors and attenders are going through, and is our church taking the next step to meet those needs right away?” Has Brookstone out served the church?
Paul told his people, “My God will supply your every need.”
Is my church doing this for the people who are coming?
Is yours?








[...] This post was mentioned on Twitter by WilliamVanderbloemen, WilliamVanderbloemen. WilliamVanderbloemen said: I just posted: "Is Brookstone Out-Serving Your Church?" http://j.mp/bRpa8n [...]
Dead on article! Churches need to think more like customer service organizations always looking for ways to improve their service (ministry) to their entire customer base (audience).