With a week behind us since the launch of The Vanderbloemen Search Group, web traffic is way beyond my biggest expectations.

Some of that is due to friends who posted articles about us (I’ll list them all in an upcoming post). Some of the credit goes to the amazing work Will Mancini’s company, Auxano did with linking our new branding to our story.

But the behind the scenes, secret sauce making credit goes to our code and design team, M!lk Engine.

No matter how cool your site looks, what’s under the hood is what drives traffic. M!lk Engine gets that and knows the jedi tricks to lining up code and other things I don’t even know about. They bring IT experience from Fortune 50 companies and church experience (John Saddington is the behind the scenes force running North Point’s online service).

Their team, headed up by John Saddington (aka @human3rror), blended the best of SEO practices under the hood with a design that fit both our branding, and the simple, elegant experience we were after.

John has built sites for lots of folks you may know, including Michael Hyatt, my executive search partner Carlos Whittaker, and the site you’re on now.

John is a busy guy. He’s not the cheapest. But I’ve looked at a lot of companies, and can clearly say that he’s the best I know at building websites for ministries. Period.